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Privacy Policy

Last updated: November 2025

You Truly Shine | Deborah Freudenmann (“we”, “us”, or “our”) values your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website, purchase products, or interact with our services.

By using this website, you agree to the terms outlined below.

1. Who We Are

You Truly Shine is an Australian-based brand operated by Deborah Freudenmann, BHSc Naturopathy, offering educational health content, eBooks, print books, and digital resources through our online store.

Contact details:
Tasmania, Australia
contact@youtrulyshine.com
ABN: 77998585743

2. What Information We Collect

We collect personal data necessary to process orders, communicate with you, and maintain our services.

This may include:

  • Full name, email address, billing and shipping addresses, and phone number
  • Payment and transaction details (processed securely by Shopify Payments or PayPal)
  • Order details, product preferences, and purchase history
  • Technical information (IP address, browser type, operating system, and usage data via cookies)
  • Email marketing preferences (only if you subscribe)

We do not collect or store sensitive health data unless voluntarily provided (e.g., through forms or testimonials).

3. How We Collect Information

We collect data when you:

  • Purchase through our Shopify store
  • Subscribe to newsletters or download content
  • Contact us by email, web form, or social media
  • Browse our website (cookies, analytics)

4. How We Use Your Information

Your information may be used to:

  • Process and deliver orders and digital downloads
  • Provide order confirmations, receipts, and shipping updates
  • Respond to enquiries or customer service requests
  • Send newsletters and updates (if subscribed)
  • Comply with tax, accounting, and legal obligations
  • Improve website experience, functionality, and content relevance

We do not sell or rent your information.

5. Sharing with Third Parties

We only share data with trusted third parties that help us operate our business. Each partner uses strict data security and complies with privacy laws (GDPR, CCPA, Australian Privacy Act).

We share data with:

  • Shopify – eCommerce platform that hosts our website, processes payments, and manages order data.
  • PayPal – for secure payment processing. We do not store your credit card details.
  • Lulu Direct– for printing and shipping physical book orders. Your name, shipping address, order details, and contact email are securely shared for the purpose of order fulfillment and to comply with regional tax regulations. Lulu Direct is responsible for calculating, collecting, and remitting any applicable VAT or sales tax on both printing and shipping, as required by law in the customer’s country of delivery.
  • Shopify Analytics – for aggregated site analytics and performance tracking.

All third parties are bound by confidentiality and data processing agreements.

6. International Data Transfers

As our store serves a global audience, your data may be transferred to secure servers in other countries, including the United States, Canada, and the European Union.
All transfers occur through providers that maintain GDPR-compliant safeguards and encryption standards.

7. Cookies and Tracking

We use cookies and similar technologies to:

  • Enable core site functionality (e.g., shopping cart, checkout)
  • Remember preferences such as language or currency
  • Track website analytics (via Shopify)
  • Improve user experience

You can disable cookies in your browser, but some parts of the site may not function correctly.

8. Data Security

Your information is stored on encrypted, access-controlled systems.
All financial transactions are processed via Shopify or PayPal, both PCI-DSS compliant.
We do not retain full payment information on our servers.

If a data breach occurs, we will notify affected users and authorities as required by law.

9. Data Retention

We retain personal data only for as long as necessary to fulfill your orders or meet accounting and legal requirements.
You may request deletion of your data by contacting contact@youtrulyshine.com.

10. Email Marketing and Communication

We use Shopify Email for newsletters and updates.
You will only receive marketing messages if you have opted in, and you may unsubscribe at any time by clicking “unsubscribe” in any email.

We comply with the Spam Act 2003 (Australia) and the CAN-SPAM Act (US).

11. Advertising and Analytics

If we run Facebook, Instagram, or Google Ads in the future, cookies and pixels may be used to measure performance and improve ad relevance.
No personal information is shared directly with advertisers beyond what these platforms collect anonymously.
You can opt out of tracking via your browser settings or through:

12. Your Rights

Depending on your country, you have the right to:

  • Access, correct, or delete your personal information
  • Withdraw consent to marketing
  • Request a copy of your personal data
  • File a complaint with the Office of the Australian Information Commissioner (OAIC) or your local data authority

Contact: contact@youtrulyshine.com

14. Children’s Privacy

Our site and content are not intended for children under 16, and we do not knowingly collect data from minors.

15. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be reflected with a new “Last Updated” date and communicated where appropriate.

16. Contact

If you have any questions, concerns, or requests regarding this Privacy Policy, contact us at:

 contact@youtrulyshine.com
You Truly Shine | Tasmania, Australia